Imagine you’re having a conversation with a friend and they crack a joke about something that just happened in the news. That’s kind of what Amul, a dairy company in India, does with their marketing. They’re the masters of moment marketing, and they’ve been doing it since way back in 1966! The Setup: Recently, a […]
Since 1966: Amul’s Moment Marketing Genius Read More »
As a storyteller with a love for travel, I often find myself pursuing the depths of the internet to explore parts unknown from the vicinity of my home. After all, one can’t travel everyday — though I still try. During one such sojourn a few years ago, I came across Royal Enfield’s eclectic mini-movie about
Royal Enfield Revs Up: How Video Stories Fueled the Brand’s Resurgence in India Read More »
Six people. Two days. One idea. AdaptEd. We presented the AdaptED AI Assistant in the Husky Hackathon today, to meet the needs of overworked K12 teachers and middle-school students with different learning preferences. To wit: The Problem, Idea and Solution The Problem: Middle-School Teachers often struggle to reach students working at different paces or levels
Husky Hackathon 2023: Team AdaptEd Read More »
I attended the University of Washington – Michael G. Foster School of Business‘s Inclusive Product Management Summit over the weekend. As a storyteller and entrepreneur, a lot of the key takeaways resonated with me as we build products for the future and near-future. Dona Sarkar‘s talk about inclusion and the way her team at Microsoft practices what
A Marketer’s Perspective on the Inclusive Product Management Summit 2023 Read More »
