Media & Strategy Hub Archives - Pritesh Patil's Media Hub

Indian Flag Flying on the Space Needle for India's 79th Independence Day

The Space Needle’s Tricolor Moment: How a Flag Became a Masterclass in Marketing

As a marketer living thousands of miles from where I grew up, I often feel like I’m straddling two worlds. On one side there’s the all-encompassing march of campaigns, conversions, and CPMs. On the other, there’s the personal stream of culture and identity flowing through my phone: my family’s WhatsApp group in Bombay, friends in […]

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Since 1966: Amul’s Moment Marketing Genius

Media & Strategy Hub / pritesh

Imagine you’re having a conversation with a friend and they crack a joke about something that just happened in the news. That’s kind of what Amul, a dairy company in India, does with their marketing. They’re the masters of moment marketing, and they’ve been doing it since way back in 1966! The Setup: Recently, a

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Royal Enfield Revs Up: How Video Stories Fueled the Brand’s Resurgence in India

Media & Strategy Hub / pritesh

As a storyteller with a love for travel, I often find myself pursuing the depths of the internet to explore parts unknown from the vicinity of my home. After all, one can’t travel everyday — though I still try. During one such sojourn a few years ago, I came across Royal Enfield’s eclectic mini-movie about

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Husky Hackathon 2023: Team AdaptEd

Media & Strategy Hub / pritesh

Six people. Two days. One idea. AdaptEd. We presented the AdaptED AI Assistant in the Husky Hackathon today, to meet the needs of overworked K12 teachers and middle-school students with different learning preferences. To wit: The Problem, Idea and Solution The Problem: Middle-School Teachers often struggle to reach students working at different paces or levels

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Inclusive Product Management Summit_Foster School of Business

A Marketer’s Perspective on the Inclusive Product Management Summit 2023

Media & Strategy Hub / pritesh

I attended the University of Washington – Michael G. Foster School of Business‘s Inclusive Product Management Summit over the weekend. As a storyteller and entrepreneur, a lot of the key takeaways resonated with me as we build products for the future and near-future. Dona Sarkar‘s talk about inclusion and the way her team at Microsoft practices what

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