Pritesh Patil's Media Hub https://priteshpatil.com/ Bringing Stories to Life Mon, 08 Apr 2024 05:33:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://priteshpatil.com/wp-content/uploads/2017/02/cropped-logo2-1-1-32x32.jpg Pritesh Patil's Media Hub https://priteshpatil.com/ 32 32 Since 1966: Amul’s Moment Marketing Genius https://priteshpatil.com/2024/04/amuls-moment-marketing-genius/ Mon, 08 Apr 2024 04:57:08 +0000 https://priteshpatil.com/?p=927 Imagine you’re having a conversation with a friend and they crack a joke about something that just happened in the news. That’s kind of what Amul, a dairy company in India, does with their marketing. They’re the masters of moment marketing, and they’ve been doing it since way back in 1966! The Setup: Recently, a […]

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]]> Royal Enfield Revs Up: How Video Stories Fueled the Brand’s Resurgence in India https://priteshpatil.com/2024/03/royal-enfield-revs-up/ Mon, 04 Mar 2024 08:10:27 +0000 https://priteshpatil.com/?p=923 As a storyteller with a love for travel, I often find myself pursuing the depths of the internet to explore parts unknown from the vicinity of my home. After all, one can’t travel everyday — though I still try. During one such sojourn a few years ago, I came across Royal Enfield’s eclectic mini-movie about […]

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]]> Husky Hackathon 2023: Team AdaptEd https://priteshpatil.com/2023/05/husky-hackathon-2023-team-adapted/ Fri, 26 May 2023 22:54:13 +0000 https://priteshpatil.com/?p=891 Six people. Two days. One idea. AdaptEd. We presented the AdaptED AI Assistant in the Husky Hackathon today, to meet the needs of overworked K12 teachers and middle-school students with different learning preferences. To wit: The Problem, Idea and Solution The Problem: Middle-School Teachers often struggle to reach students working at different paces or levels […]

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]]> A Marketer’s Perspective on the Inclusive Product Management Summit 2023 https://priteshpatil.com/2023/05/inclusive_product_management_summit_2023/ Sun, 21 May 2023 23:22:32 +0000 https://priteshpatil.com/?p=897 I attended the University of Washington – Michael G. Foster School of Business‘s Inclusive Product Management Summit over the weekend. As a storyteller and entrepreneur, a lot of the key takeaways resonated with me as we build products for the future and near-future. Dona Sarkar‘s talk about inclusion and the way her team at Microsoft practices what […]

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